If you are anything like me, then you should have a bunch of products on your hard drive that you bought once a upon a time, with the intention to use when the time comes, but never did.
Well, in my case, the time never did come, or when it did, I simply forgot that I had purchased a product that could help me.
This year alone, and the year 2015 has just started, I already bought for hundreds of dollars worth of products.Products, which I thought, will help me in my Internet Marketing journey.
The products that I bought were products,which I really didn’t need right now because I had not reached that point in my journey that I really need them.
Then why did I buy them?
I bought them because I thought that I would really need them later on. During the launch phase, one can buy the product for a very special price. Some products I bought for a onetime fee, while the same product today you would buy with a monthly subscription, or far more expensive.
Do you think I suffer from the Shiny Object Syndrome?
Well, I think I do. Instead of investing that money in list building, and building that oh so important list, I invested it in products, which I may or may not use.
That is the power of good sales copy, convincing you that you need that product to go to the next level. Which in most cases, you don’t.
What Is Shiny Object Syndrome?
Shiny Object Syndrome (Objectivius Shinium Syndromus), is defined as the attraction to objects that exhibit a glassy, polished, gleaming, or otherwise shiny appearance.
In Internet Marketers terms, it means buying the next great product, and then the next, and the next, and the next, and so on….
Keep getting started, but never finishing what you started to do. Why? Because you just bought something new that you have to try out first.
If you are thinking that this mostly occurs with newbies, then you are wrong. I don’t consider myself a newbie anymore after being in this business for nearly 4 years.
I’ve made money in those years but nearly not enough to live a life of financial freedom.
It seems a trend these days to be distracted, by the next best product, which will help you get further, but instead one loses focus, and wastes hundreds of hours of productivity, and money, by just chasing the newest product on the market today.
I’m not saying that you shouldn’t buy, but I’m saying that you should buy the product if you think the product can help you, and that you use it, and not store it on your hard drive for future use.
I’ve decided for myself that it’s time to stop wasting time and money on the next best product, and start being productive, finishing what I have started before going on to the next level.
In my case, it’s finishing my first product which I have neglected to do, and only buy what I need to finish my first product.
The biggest problem in Internet Marketing today is that there are hundreds of new products coming out every week, and what’s actual today is history next month or even outdated
I know it’s hard not to get excited about every new idea that comes past you. Some are very cool to have, but you have to ask yourself, do I need it now to go further, or can it help me, and my business to simplify things?
My recommendation would be, not to buy if you don’t need it now. Better to pay a little more when you do need it then having an outdated product, which you bought for a low price months earlier.
Another thing to do is shut off all distractions, which is in this case unsubscribing from emails from people who just send you offer after offer, and never send you anything that can help you.
I recently had done this and instantly my inbox received hundreds of emails less on a daily bases.
The subscriptions that I still have give me value, and if they offer me something, I quickly scan the email, but do not click on the link, so that I do not get tempted to buy.
It’s time to take action with what I have started, and stop being a buyer, but start being a seller.
Let me know what your thoughts are on this subject by commenting below.